Fit for fashion

dsc_8071If you are anything like me I live in my activewear, whether I have been to the gym or not! For as long as I can remember sportswear has always influenced fashion but now more than ever fashion influences sportswear with the the latest fashion trends impacting our lycra.  The consumer is opting for stretchy comfort fabrics for school pick ups and coffee dates.  With fitness more diverse than ever before, from bounce to barre to hot yoga we all crave a wardobe that matches, activewear that the girl next door will not be wearing.
Helmut Lang started the sportswear craze in the 90’s and Yohji Yamamoto started the designer collaboration with Adidas to form Y3.  Now celebrities cant get enough of putting their name to sportswear collaborations, take a look at Rihanna’s Fenty x Puma, Beyonce’s Ivy Park and Kanye’s Yeezy if you really want to splash out.  New York Fashion Week saw fashionistas wearing branded sportswear tops styled with fashion items such as crisp white shirts and lacoste board shorts or hoodies over a shirt and skirt combo.
The Aussies are leading the way in fashionable activewear dedicating a whole day at Mercedes Benz Austrlian Fashion Week to activewear collections.  Pioneers in sportswear, we have brought you our favourite Australian brand Mink Pink activewear range along with our own Havetosweat range.  Check out our Havetosweat range, who needs better fit inspo than sporting the latest fashion trends in sportswear.   We all want to buy into a healthier lifestyle so what better way than to dress how we want to feel, fit or at least trying!

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